CLEAN
Wholesome, nurturing ingredients blending the best nature and science have to offer
CONSCIOUS
Responsibly sourced and mindfully packaged for minimum impact on the environment
KIND
Free of sulfates, silicones, parabens, fillers, GMOs and other harsh ingredients; never tested on animals
There are 1,440 minutes in a day—how many of them are devoted purely to you? We invite you to become the alchemist of a deeply soothing, powerfully personal daily ritual that evokes your senses and transforms your skin.
al·che·my / 'al-kә-me
Noun: the magical process of combining or transforming everyday elements to create something truly extraordinary.
ACTIVATED VITAMIN C
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SUPERCHARGED SUN-DAMAGE REVERSAL Natural skincare superstar Vitamin C helps to reverse and prevent environmental stress—including sun spots, fine lines and wrinkles. Our formula is 50x more potent than traditional blends.
HYALURONIX®
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OUR PATENTED MOISTURE MAGNET Our advanced, proprietary form of this naturally occurring sugar molecule helps to attract and retain up to 1,000x its weight in healthy moisture—for instantly plumper, smoother-looking skin.
TRIDROXY ACID BLEND™
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OUR PROPRIETARY TEXTURE TRIFECTA This patented triple-threat complex combines Phytic, Lactic and Glycolic Acids to gently lift away dry, dull and discolored surface cells—revealing the dewy, radiant complexion of your dreams.
BAKUCHIOL
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GENTLE RESURFACING WITHOUT RETINOL Derived from the bachi plant, native to India and Sri Lanka, Bakuchiol is a multi-tasking miracle—a gentler alternative to retinol that leaves skin smoother and brighter, without irritation.
LICORICE ROOT
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NATURAL RADIANCE + POWERFUL PREVENTION One of nature’s best brightening agents, Licorice Root is a powerful antioxidant that helps to fade surface hyperpigmentation while working at the cellular level to prevent future sun damage.
NIACINAMIDE
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POTENT SOOTHING, SMOOTHING + BALANCING The ultimate “get even” weapon in our natural ingredient arsenal, Niacinamide is known to help soothe redness, boost brightness, minimize pore appearance and regulate natural oil production.
ACTIVATED VITAMIN C
FIND OUT MORE
SUPERCHARGED SUN-DAMAGE REVERSAL Natural skincare superstar Vitamin C helps to reverse and prevent environmental stress—including sun spots, fine lines and wrinkles. Our formula is 50x more potent than traditional blends.
HYALURONIX®
FIND OUT MORE
OUR PATENTED MOISTURE MAGNET Our advanced, proprietary form of this naturally occurring sugar molecule helps to attract and retain up to 1,000x its weight in healthy moisture—for instantly plumper, smoother-looking skin.
TRIDROXY ACID BLEND™
FIND OUT MORE
OUR PROPRIETARY TEXTURE TRIFECTA This patented triple-threat complex combines Phytic, Lactic and Glycolic Acids to gently lift away dry, dull and discolored surface cells—revealing the dewy, radiant complexion of your dreams.
BAKUCHIOL
FIND OUT MORE
GENTLE RESURFACING WITHOUT RETINOL Derived from the bachi plant, native to India and Sri Lanka, Bakuchiol is a multi-tasking miracle—a gentler alternative to retinol that leaves skin smoother and brighter, without irritation.
LICORICE ROOT
FIND OUT MORE
NATURAL RADIANCE + POWERFUL PREVENTION One of nature’s best brightening agents, Licorice Root is a powerful antioxidant that helps to fade surface hyperpigmentation while working at the cellular level to prevent future sun damage.
NIACINAMIDE
FIND OUT MORE
POTENT SOOTHING, SMOOTHING + BALANCING The ultimate “get even” weapon in our natural ingredient arsenal, Niacinamide is known to help soothe redness, boost brightness, minimize pore appearance and regulate natural oil production.
What kind of magic will move you today?
LET’S MAKE MAGIC TOGETHER
The Tru Alchemy blog: Mystic wisdom,
modern science + a dash of pure magic
In the pursuit of maintaining a radiant, youthful glow, many people focus solely on their face, using targeted and thoughtful skincare with diligence. However, they neglect an often-overlooked part of...
Lately, people have been talking a lot about supporting a healthy skin barrier in both the beauty and health spheres. As the largest organ in the human body, the skin...
In a world filled with constant demands and distractions — a stressful headline, an overflowing inbox, and looming deadlines — carving out time for personal well-being becomes paramount. As we...
